Factory Information

Vision:

We envision to become the lightroom-107customers’ first choice in quality branded mass produced bakery and confectionery products in the kingdom of Saudi Arabia & GCC region.

Mission:

lightroom-109“To satisfy the needs of our customers, we will make every effort to provide fresh & tasty product that always available on time at reasonable price”.

Al-Hasa Bakeries is owned by “Al-Hussein & Al-Afaliq Group”:

Guiness-world-recordsmallWhich has promoted many other commercial projects in the Eastern Region. Some of them include the sumptuous Al-Ahsa Intercontinental Hotel, Lily’s Suites Hotels, Al-Hasa Plastic Products Co., Al-Hasa Cold Storage Co., HACO for Ready-mix Concrete & Blocks and Shopping Malls Co. & Supermarkets. These are in addition to a few new commercial ventures in which the group has evinced keen interest recently.
Al-Hasa Automatic Bakeries Company, Owner of the famous Brand FUCHSIA in Saudi Arabia, has made headlines in the Kingdom’s Food and Bakery sector by earning prestigious certifications of ISO 9001:2000 & ISO 22000: 2005, HACCP and SQF. These certifications bear testimony to the quality of bakery and confectionery products produced by Al-Hasa Bakery/ FUCHSIA, a household name in Saudi Arabia and other Gulf countries.
Mean while, the distribution operations has been utilized by a large sales network implementing dynamic sales plan to ensure the market coverage of Gulf Cooperation Council (GCC) States.

FUCHSIA 2014 product development plans:

Aims to launch new products (Cupcakes, Donuts & other seasonal product for the Ramadan) into our existing markets as well as to develop & modified top of-the-line products Flavored fillings Croissants, Puffs, premium quality, Bread and Indian Snacks) that will more appealing to the existing markets .Fuchsia existing production unit is equipped with specialized production lines with a cumulative capacity to produce 45,000 tons annually Fuchsia has been exporting around 10 percent of its total production… implementing 5 years Exporting Strategic Plan; aiming to fulfill regional market demand which has been submitted By its Research & Development Division.

On the company’s future plans, Fuchsia continuous on its expansion course, acquiring the best sophisticated and computerized machineries overseas to meet the increasing demand of our target market and as part of the future growth strategy

Fuchsia management system has been built on “Daily” monitoring by its top management And steering the whole business operation and on the other hand, they are sustaining its market penetration strategy Not only in Saudi Arabia But in high potential destinations across the Gulf countries Distributing a wide range of bakery and confectionery products.
The plant with a modern production facility for bakery and confectionery Products is located in Al-Ahsa Industrial City, some 300 km east of the Saudi capital.

Whole grain bread